Infrastructure
for the People
Running the Work.
Sports organizations aren't under-tooled. They're over-tooled and under-connected. We're building the intelligence layer that connects what you already have - and runs the work no one has time to do themselves.
Same Pattern. Every Scale.
The sports software industry is architected from the top down. Platforms serve club administrators, not the people doing the work. Coaches are treated as data-entry conduits. Directors drown in six disconnected tools. The staff running operations get the worst experience in the stack.
A volunteer parent coach with 15 kids and a clipboard. An academy director with 20 age groups and a WhatsApp group. The scale is different. The problem is the same: the software doesn't run the work. Fieldhouse does.
Four Beliefs.
Agents Are the Interface
Capability is what compounds.
01Doctrine Is the Moat
Every club has one. Nobody has a way to enforce it.
02Build for the Operator
The coach, the scout, the director - not the person approving registration fees.
03Same Platform, Different Depth
A rec-league coach uses a handful of capabilities. An elite academy uses dozens.
04Who's Building This.
Five years at Google/YouTube as Sr. Partner Engineering Tech Lead. Holds diplomas in Sports Marketing from the Johan Cruyff Institute, Tactical Analyst and Scout from MBP, and Tactical Analyst from the Barcelona Innovation Hub.